Millenium Dome, London. Olympic bid 2012.

ChangePlan Ltd calculated the distortion affects produced by placing straight lettering onto the curved surfaces of the Millennium dome, London. We then applied distortions to the original artwork for the London 2012 Olympic bid. The banner was made up of 16 panels (24m high x 4.5m wide) printed by Macro Art. When the panels were joined, the resulting banner followed the curvature of the Millennium dome, London, so that when a banner was anchored 1m above the surface. The lettering and graphics would appear straight when viewed from above, as the members of the International Olympic Committee (IOC), flew in and out of London.